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Smoofy translates any label into plain language. Green, amber or red — with the reason in one sentence anyone can understand.
Free to try · Scored against FDA Daily Values
This is the back of an ordinary supermarket cookie. Skim it and try to count how many times sugar shows up.
enriched wheat flour with iron and folic acid, glucose syrup, vegetable fat, invert sugar, corn starch, maltodextrin, salt, dextrose, raising agents, molasses, soy lecithin emulsifier, fructose, flavoring, high-fructose corn syrup, caramel color IV.
Seven names. One single ingredient.
And the word “sugar”, on its own, never appears. That's perfectly legal. It's why reading labels is exhausting — and exactly where Smoofy comes in.
No typing, no database to search. It reads the photo of the label, scores it against FDA Daily Values, and places it on the NOVA processing scale.
Smoofy reads the Nutrition Facts panel, cross-checks the ingredient list against 372 additives, and gives you a score — before you reach the register.
Minimally processed, no additives, low sugar.
Low sugar · No additives
High in natural sugar, no saturated fat.
High sugar · Fat ok
Ultra-processed. High sodium + dyes + flavor enhancers.
Ultra-processed · High sodium
Healthy isn't a universal score. It depends on your body, your condition and your goal — and the verdict changes for each one.
Chocolate cream sandwich cookie
Illustrative example
If you have high blood pressure
AVOID
1,240 mg of sodium in a small serving — more than half your limit for the whole day.
If your child is allergic to milk
AVOID
Traces of milk on the production line. It's there, in small print, at the end of the list.
If you're building muscle
IN MODERATION
It fits your day, but costs a third of your calories and delivers almost no protein.
Bought the “whole grain” version that had more sugar than the regular one.
Stood four minutes in the aisle comparing two jars — and picked at random.
Found out only at home that the product had the ingredient your child can't have.
Read “zero sugar” on the front and missed the 890 mg of sodium on the back.
It's not a lack of willpower. It's design.
The label was built to satisfy the law, not your hurry. Smoofy gives that information back in plain human language.
Mandatory front-of-package labeling created new consumer awareness. The app digitizes and supercharges exactly that decision.
Green / yellow / red + the why in one sentence. Decide right in the aisle.
Automatically checks the mandatory criteria: high sugar, high sodium, high saturated fat.
Identifies additives in the ingredient list and classifies the degree of industrial processing.
Have hypertension? Avoid gluten? The verdict adapts to your profile. It becomes your app.
Flags all 9 major allergens the FASTER Act requires on U.S. labels — including sesame, added in 2023 and still missed by most apps.
Want to lose weight, gain muscle or control blood pressure? The verdict adapts to your goal.
Automatic alerts for caffeine, listeria, hidden alcohol and other specific risks.
What works for a 1-year-old doesn't work for a 6-year-old. Analysis adapted to the child's stage.
Photograph the package and know if the product expires soon. Avoid buying what expires tomorrow.
From label to verdict, without typing a thing
Camera, upload or drag the image.
Extracts nutrients, ingredients and classifies via NOVA.
Green / yellow / red + reason in 1 sentence.
Set up your profile and the verdict adapts to your health.
Day 1
You scan out of curiosity. And get a shock from two or three products that had been in your cart for years.
Week 2
You turn the package over before you check the price. It became a reflex.
Month 1
Your history shows the pattern: where the sodium comes from, where the sugar comes from, what you can swap painlessly.
Month 3
You spot an ultra-processed product from across the aisle. You only scan when in doubt.
In the end, the app is barely necessary.
That was always the goal. We don't want your screen time — we want your autonomy in the aisle.
The label was in your pocket the whole time. What was missing was someone to read it with you.
Tomorrow you'll walk back into the store.
One label. One photo. A decision you actually understand.
Start free · Works with any supermarket product
Daily Values per FDA 21 CFR 101.9. Not medical advice.